Super Boxing League marks the beginning of its first season by bringing in Bollywood celebrities as team co-owners for its franchises. Actor Suniel Shetty along with Rana Daggubati of Bahubali fame are the co-owners of Bahubali Boxers, the team from South India. Sushant Singh Rajput will be entering the sporting arena as the co-owner of the home team, Delhi Gladiators.
Sunny Leone will be rooting for her team OPM Punjab Sultans. Kanika Kapoor, the singing sensation from Lucknow, will support her team UP Terminators.
Randeep Hooda and Sohail Khan have also been announced as the co-owners of Haryana Warriors and Mumbai Assassins respectively. Riteish Deshmukh will be seen promoting his native team, Maratha Yoddhas.
Super Boxing League starts from July 7, 2017 in New Delhi at DDA Badminton and Squash Stadium, Siri Fort Road where the inaugural match will be between Haryana Warriors and Delhi Gladiators. The opening day action will be continued through the weekend as UP Terminators take on OPM Punjab Sultans on July 8, 2017 and North East Tigers will face off against Bahubali Boxers on July 9, 2017.
Welcoming the star power, Bill Dosanjh, CEO & Founder, Super Boxing League, said, “We are overwhelmed by the response boxing has received from the Bollywood fraternity. It’s no secret that Bollywood draws inspiration from sports every now and then. The stars joining us on this platform is an evidence of the immense potential in boxing. I am delighted to welcome each and every one of them to the SBL family. I am sure this combination of some of the exciting boxers and celebrities will give fans enough moments to cheer and enjoy the five weeks of action that Super Boxing League will bring to the Indian audience.”
Amir Khan, Chairman, Super Boxing League, said, "I am very delighted to see the excitement within the big wigs of Bollywood for boxing. I welcome one and all to the Super Boxing League and am looking forward for a blockbuster season 1."
The first edition of SBL will be telecast live on Sony ESPN and Sony ESPN HD and live streamed over Sony LIV from 7-9:30 pm every Friday, Saturday and Sunday.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking