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Bloomberg TV India launches Budget 2014 programming

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Bloomberg TV India launches Budget 2014 programming

The Modi-led Government will be making its first economic statement in less than a fortnight and investors in India and across the world would be watching the Union Budget 2014 with high expectations.

The most anticipated questions in mind would be ‘Will they walk the talk on the promises they have made?’ and ‘Will the big money movers continue to invest in India?’

English business news channel Bloomberg TV India is gearing up to present in-depth analysis and coverage with a comprehensive budget programming led by Vivek Law, Editor, Bloomberg TV India and Harsha Subramanian. Among others, the programming will focus on essential elements such as FIIs, Indian Inc., Markets, Personal Finance and Youth.

Commenting on the budget programming, Vivek Law said, “We are the only business news channel which reaches across the world through the availability of Bloomberg TV India on Bloomberg terminal to about 350,000-plus subscribers of the terminal and also to the many global viewers who consume news about India via the Bloomberg TV India content aired across the global TV network of Bloomberg.This year we have planned our budget programming with an outlook towards generating content that will appeal to both domestic and global investors. In recent times, we’ve seen a staggering flow of foreign institutional investments in India making FIIs the pillars of Indian market, thus it’s very important to know the views of global FIIs. Therefore, we would be capturing the views of these FIIs across Hong Kong, London, Singapore and New Yorkon the budget, which will be one of the key focuses of our budget programming.”

The budget programming, to be aired from June 30, 2014, would comprise of pre- and post-budget discussions through the channel’s regular shows such as ‘Political Capital’, ‘Market Guru’, ‘In – Business’, ‘Market Pulse’ and ‘Newsroom’.

Apart from covering the FM speech live on the Budget day and post-budget discussions involving global and domestic market gurus, Bloomberg TV India would also air special shows focusing on the Rail Budget and Economic Survey.

Overall, the Budget programming initiative of Bloomberg TV India will cater to a spectrum of audience – global and domestic influencers, business leaders, foreign institutional investors and the aspirational retail investors.

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