Top Story


Home >> Media - TV >> Article

Blockbusters add cheer to Channels

Font Size   16
Blockbusters add cheer to Channels

Hindi satellite channels used the recent extended weekend over The Independence Day to good effect. While Zee TV showcased ‘Gadar’ a night before The Independence Day, Star Plus aired ‘Dil Chahta Hai’ a day after. And the audience sat glued.

Gadar, a Zee TV production starring popular cast in Sunny Deol and Amisha Patel registered a TVR over 10% in Mumbai and 7% amongst male audience in ‘Hindi Speaking markets.’ This performance has brought some cheer in the Zee camp. After quite some time, their programming has managed to be amongst the top programmes.

Star’s offensive of showing a young, urbane movie – Dil Chahta Hai also met with reasonable success. In Mumbai, it registered a TVR of 9% amongst male audience, just a notch below Gadar. However, it drew a good viewership of 6.26% TVRs among female audiences in the Hindi speaking markets in comparison to Gadar, which had lesser viewership of 5.22% TVRs. The charisma of Aamir surely works with women!

Chart: Hindi Movies draw big audiences
TG: C&S, Male, 15+ Yrs, SEC ABC. Hindi Speaking market includes Mum, Cal, Del, Kan, Lud, Ahmbd, MAHrest, Uprest. Source: TAM

Blockbuster Gadar has managed to perk up the viewership of Zee inspite of low overall channel viewership which restricts the build up by on-air promos. TVRs of its top soap, ‘Koi Apna Sa’ is just about 3.5% which is much lower than Star’s ‘K soaps.’


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...