Black White Orange has been appointed as the merchandise licensing representative for Paramount Licensing Inc., the licensing entity for properties of Paramount Pictures (A Viacom Company) in India. Under the agreement, Black White Orange will manage and represent Paramount Pictures’ expansive portfolio, including major premium franchises such as The Godfather, Breakfast at Tiffany’s, Grease, Top Gun and upcoming blockbuster releases like Baywatch and XXX.
Black White Orange will serve as the Indian arm of Paramount Licensing’s international network of representatives, which represent Paramount Pictures’ portfolio of films and broad range of releases in key territories. Paramount’s licensing programs extend across a broad range of categories such as apparel, toys, stationery, gifts, novelty, back-to-school, home décor, innovative non-traditional categories and more. As the licensing agency, Black White Orange will play the role of establishing, growing and expanding the consumer products business of Paramount Pictures in India.
The Indian licensing and merchandising industry is at a nascent stage and in terms of potential, India is the second biggest untapped retail market worldwide, after China. The size of the consumer product licensed merchandise market in India was estimated to be around 2, 200 crores in 2017.
Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd said, “Paramount Pictures boasts of some of the most iconic and cult movie properties with the likes of Godfather, Audrey Hepburn, Grease & Top Gun. These properties not only have a huge fan following but also lend themselves beautifully as art on merchandise, and that’s what we want to achieve - a great product with these iconic assets. We're also extremely excited to work on forthcoming releases like 'XXX The Return of Xander Cage' & 'Baywatch', which we believe will be a big step for Paramount in India as it stars 2 of our biggest talents, Deepika Padukone and Priyanka Chopra respectively."
LeeAnne Stables, President, Worldwide Marketing Partnerships and Licensing for Paramount Pictures said, “We look forward to our representation by Black White Orange and working together to expand our consumer programs supporting Paramount Pictures’ classic film properties and new IP in India.”