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Birthday bonanza on Disney Hour. Targets the school kids.

31-August-2002
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Birthday bonanza on Disney Hour. Targets the school kids.

Buena Vista TV (BVTI), in association with Nestle, is conducting a birthday bonanza program for school kids all over India from late August through the month of September. Disney Hour runs on Sony at 6 p.m. every day.

At each school, the team arranges a fun time for kids – games, on-the-spot quizzes, including a drawing and creative writing competition. The winners will get certificates and goodies at an intra-school award ceremony. Besides winners, all the participants will get an entry form to the Disney Hour Birthday Bonanza.

Every week, following the school activity, fourteen winner kids will be chosen for on-air greetings and the two super winner kids will get the photo greetings on Disney Hour along with a goody bag from Frutips, Disney Hour backpacks and foam wall hangings.

Disney Hour currently showcases Bonkers – the world’s first toon cop and Ducktales – classic tales of Donald, Daisy, Gyro and the lovable Unca Scrooge. The Disney Hour Birthday Bonanza program covers 750 schools across 23 cities in India. The programme will debut with 800,000 kids through the contact program.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.