Bindass to promote ‘Dadagiri’ in new game show

Bindass to promote ‘Dadagiri’ in new game show

Author | exchange4media Mumbai Bureau | Monday, Jun 09,2008 8:08 AM

Bindass to promote ‘Dadagiri’ in new game show

Bindass, the youth entertainment channel from UTV Group, is giving a chance to relive the first day of college in its new game show called ‘Dadagiri’. And the channel assures that it would be a test of physical strength, brains and raw courage as the contestants are bullied by the ‘Dadas’ of the show. The show premieres on June 9 at 7.30 pm.

The show, which would be aired Monday to Friday at 7.30 pm, would have four students revisit the horrors of being bullied on the first day of college by surviving three quintessential ‘Dadas’ in three rounds and compete against each other to take home a sum of Rs 50,000.

Explaining on the concept, Zarina Mehta, CEO, Bindass, said, “‘Dadagiri - Beat the Bullies’ is the meanest show ever seen on Indian television. The five hosts of the show are totally first of a kind and we hope the audience loves every minute of this pioneering game show. ‘Dadagiri’ launches with a large 360-degree marketing campaign on TV, radio, Web, mobile and outdoors. I am very proud of the entire team that has worked on the show from Encompass as well as Bindass.”

‘Dadagiri’ has been produced by Encompass, created by Roshan Abbas, and directed by Yule Kurup, with Anuradha Ghakkar as Creative Consultant and Shyam Rajagopalan as Supervising Creative Director. From the channel side, the show has been supervised by Shalini Sethi, AVP-Head of Programming (Bindass Channel), Arif Ali, Creative Director, Pallavi Gupta, Executive Producer, and Madhavi Malhotra, who has produced the packaging supervised by Dipankar Bose.

The show comprises four rounds. With every round, the contestants encounter bullies – Vishal, ‘The Beast’, in the first round; Shraman, ‘Mindstein’, in the second round; Esha, ‘The Goddess’, in the third round. The three bullies give tasks according to their own personality, which the contestants should complete in order to win. A contestant gets eliminated at the end of every round. He or she goes straight to the in-house chef, Juicy. The one contestant who survives all the three rounds and the bullies wins the game show and walks away with Rs 50,000.

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