Colors is all geared to premier Season 8 of ‘Bigg Boss’ at 9 pm on September 21, 2014. Pieced together by Endemol India and fueled by Snapdeal.com, the reality show will air Monday to Sunday at 9 pm. This year, the show will have 12 participants, whose names are yet to be revealed. Salman Khan returns as host and narrator.
Commenting on the launch, Raj Nayak, CEO, Colors said, “‘Bigg Boss’ has grown to become much more than a show, it is now a television phenomenon. With the continued success of the show season after season, we are now looking forward to surpassing audience expectations with an airy-edgy theme. As the show prepares to leave the runway, we hope to transmit incredible entertainment for our viewers straight from up there.”
“As we explore newer avenues, we have made successful partnerships with Snapdeal.com, Oppo Mobiles, Maruti Suzuki, Garnier Men, TVS Motors, Cardekho.com, Bisleri Urzza and JK Tyres, who’ll make the journey of the passengers all the more pleasurable,” he added.
Stepping in as sponsors, Kunal Bahl, Co-Founder & CEO, Snapdeal.com said, “The partnership was a strategic decision to reach out to the larger target audience. ‘Bigg Boss; is a show which is followed across the country and we wanted to be associated with a name which has a high consumer recall. We are excited to be a part of ‘Bigg Boss Season 8’ and hope to build our relationship with Colors going forward.”
Deepak Dhar, Managing Director, Endemol India added here, “Endemol’s most successful reality format globally, ‘Bigg Boss’ has won over viewers across age groups. The audiences revel in the erratic format of ‘Bigg Boss’ and with every season we reinvent ourselves to make the show as unpredictable and entertaining as ever. We hope that this season’s numerous surprises will have everybody glued to their televisions.”
The marketing strategies for ‘Bigg Boss Season 8’ will revolve around increasing the market penetration and connecting with new consumers. The route will be encompassing all the mediums across 200 cities and towns. For a higher resonance, radio stations across 30 cities will be tapped. For buildup, promotional content will be plugged in across 30 channels. An outdoor campaign is also being planned at strategic locations in key cities.
As far as digital plans are concerned, viewers can source all the daily milestones via Facebook and Twitter. While Facebook will have a ‘Bigg Boss’ themed app to test the survival strategies of the player, Twitter will leak live information 24x7. The website will have uncensored videos and a Khabri, who will blog live updates.