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Bigg Boss 10 gets Appy Fizz on board; bets big on new format

22-April-2016
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Bigg Boss 10 gets Appy Fizz on board; bets big on new format

Colors has already started airing their promos for the upcoming reality show --Bigg Boss Season 10. The channel has also locked in Appy Fizz as the presenting sponsor for the popular show. Last year Snapdeal was the presenting sponsor; it came on board in 2014 after Vodafone’s five-year deal with the channel ended.

The format for this year’s Bigg Boss has few new additions. For the first time the show has been thrown open to public participation. The two commercials which are on air currently invite participants to submit three minute videos, showcasing some of their special traits, which will make them eligible to enter ‘Bigg Boss 10’ as contestants. The date of sending the entries started in January and will go on till May 31.

The show is an Indian adaptation of format owner Endemol’s Big Brother. It is one of the most popular properties on Colors and has attracted a slew of sponsors every year. Last year Snapdeal was the ‘presenting sponsor’, while the ‘powered by sponsor’ was OPPO Mobiles. The latter spent around Rs 25 crore for the promotion of their brand. According to reports, Snapdeal spent Rs 35 crore for its sponsorship last year. Some of the other major brands associated with the property were Maruti Swift, Garnier Men Powerlight and CP Plus CCTV Cameras.

Click here to view the promos:

According to sources, the channel might maintain a low profile for the show post May and will again resume their communication prior to the launch of the show, which will be in either September or October.

Bigg Boss Season 9:

In Bigg Boss Season 9, the channel experimented with the slot timings and shifted it from 9 pm to10:30 pm (Monday to Friday) and on weekends at 9pm.

In terms of the ratings, Bigg Boss has always been one of the highest rated TV shows; however it slipped the rankings chart last year. Other than the opening episode, the other episodes have been quite lacklustre in terms of the viewership numbers. With BARC including the rural ratings, it further affected the show’s ranking as its late night slot was largely averse to rural sensibilities.

There were also reports that the inmates were told to show some creativity in order to boost the ratings. To add to it, the line-up of the contestants was also not exciting enough to generate much controversy, which is the highlight of the Bigg Boss’ format.

However, in the earlier seasons, the ratings remained quite high. In the final week of Bigg Boss season 8, the ratings had increased to as high as 6.1 TVTs according to TAM ratings. The show’s ratings had grown even further as its spin-off-- Bigg Boss ‘Halla Bol’ brought in ratings of 6.5 million viewers.

In season 7 too, Bigg Boss had managed high ratings of 4.40 TRPs on an average throughout the season. Ratings on the last week of the show had reached its peak with 5.73 TRPs. Prior to that, in season 6 the average ratings of the show stood at 3.81 TRPs, with finale ratings reaching to 4.40 TRPs.

It will be interesting to see if the strategy of including common people in the show will work in favour of Bigg Boss Season 10 and help it gain better ratings compared to last year.

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