Big TV expands channel bouquet to meet 400 channels target in next one year

Big TV expands channel bouquet to meet 400 channels target in next one year

Author | exchange4media Mumbai Bureau | Saturday, May 30,2009 8:52 AM

Big TV expands channel bouquet to meet 400 channels target in next one year

Big TV, the DTH service of Reliance ADA Group, has expanded its channel bouquet with the addition of 10 new channels, which will be available on the Big TV from June 1, 2009. These include two new international channels along with regional channels. The introduction of these channels is said to be part of Big TV’s overall strategy to increase its channel bouquet to 400 channels over the next one year.

The DTH service of Reliance ADA Group aims to offer a choice of Indian and global channels to its subscribers. These 10 new channels include Korea’s KBS (international offering) and WB the latest English entertainment channel from Turner International India Pvt Ltd in association with their sister company Warner Bros. The rest of the eight channels include leading regional channels in India – DD Podhigal (Tamil), NE TV (Assamese), India Vision (Malayalam), Star Jalsa (Bangla), Star Pravah (Marathi), Mahua (Bhojpuri), DD Kashmir (Urdu/ Kashmiri) and TV99 (Rajasthani). Big TV will be offering these channels across various subscription packs.

Mahesh Prasad, President, Reliance Communications, said, “Besides reducing prices on some of the existing packages, we have also added to the regional channel count in 13 regional packs. We make sure Reliance Big TV caters to all kind of viewers in entertainment category.”

WB is the new 24-hour, English-language, entertainment channel from Turner and Warner Bros. The channel is aimed at the affluent Indian audience, offering hit movies and series on a single destination.

KBS is Korea’s flagship broadcaster with two domestic terrestrial networks, four Pay-TV networks, and seven radio networks. KBS carries drama, entertainment, documentaries, news and current affairs, as well as kids’ programming.

Reliance Big TV offers one of India’s first fully digital home entertainment service using the MPEG-four platform. The MPEG4 DTH technology platform enables Big TV to offer over 200 TV, cinema and audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and regional languages, Big TV also offers a choice of 600 new movies every year.

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