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Big Magic refreshes look; aligns packaging

Big Magic refreshes look; aligns packaging

Author | exchange4media News Service | Saturday, Apr 26,2014 10:50 AM

Big Magic refreshes look; aligns packaging

Big Magic gets an all new look, reinforcing its fun and light entertainment persona and in keeping with its tag line ‘Chatpata har pal’. The channel’s new packaging resonates with its programming mix, which includes light relationship dramas, rom-coms, sitcoms, movies and a historical comedy.

The new look will go on air from the morning of April 28.

Commenting on the new look, Tarun Katial, CEO, Reliance Broadcast Network said, “As we consolidate our position with new, clutter breaking shows, we felt the need to align the packaging to reflect the channel philosophy. It is our endeavour to constantly enhance our product and viewer experience in keeping with audience and advertiser requirements.”

The new packaging has been crafted after extensive research and audience feedback. With elements ranging from a colourful butterfly which unveils the line up, to light streaks and gold dust and a Mediterranean colour palette, the packaging ties back to the light entertainment offering of the channel.

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