Top Story

e4m_logo.png

Home >> Media - TV >> Article

Big Magic refreshes look; aligns packaging

26-April-2014
Font Size   16
Share
Big Magic refreshes look; aligns packaging

Big Magic gets an all new look, reinforcing its fun and light entertainment persona and in keeping with its tag line ‘Chatpata har pal’. The channel’s new packaging resonates with its programming mix, which includes light relationship dramas, rom-coms, sitcoms, movies and a historical comedy.

The new look will go on air from the morning of April 28.

Commenting on the new look, Tarun Katial, CEO, Reliance Broadcast Network said, “As we consolidate our position with new, clutter breaking shows, we felt the need to align the packaging to reflect the channel philosophy. It is our endeavour to constantly enhance our product and viewer experience in keeping with audience and advertiser requirements.”

The new packaging has been crafted after extensive research and audience feedback. With elements ranging from a colourful butterfly which unveils the line up, to light streaks and gold dust and a Mediterranean colour palette, the packaging ties back to the light entertainment offering of the channel.
 

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’