Big Magic, the general entertainment channel from the Reliance Broadcast Network stable has inked distribution deals with leading distribution networks to engage with audiences across Hindi speaking markets of India.
It has signed deals with key cable and DTH networks across Mumbai, Delhi, Kolkata, Bihar, Gujarat, Pune and Nashik. The channel has augmented reach to 123 mn households across the HSMs, said an official release.
Key distribution partners include:
Sunil Kumaran, Business Head, Language TV said, “Over the last two years, Big Magic has built itself into a powerful regional brand with a loyal audience base. While this far we invested in building a strong brand, we are now ready to take it to its next level of growth and reach. The timing couldn’t be more perfect with Phase II of digitisation pointing at an opportunity to reach our content to millions of Indians. Our robust distribution network and insight backed programming ensures we offer audiences an entertainment avenue that will resonate excellently with them.”
The channel is also enriching the viewer experience through a host of new fiction shows.
There will be extensive multi-media marketing push backed by Reliance Broadcast Network’s own marketing muscle, coupled with external media. It will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on-ground and road shows.