BIG Magic Ganga, the regional channel of Bihar and Jharkhand under Reliance Broadcast Network Limited has been re-branded as BIG Ganga. This change is in line with the brand refreshment exercise done for the network’s television and radio channel BIG Magic and 92.7 BIG FM, respectively. BIG Ganga, which recently became available to DD Free Dish viewers, adopted the new logo across all its channel programming and marketing collaterals from January 1, 2016 onwards.
Speaking on this new development, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “The essential regional flavor and the ethos of the channel remains the same with this change. Our focus is to continue exploring new opportunities and deliver quality original content, to give brands a bigger platform to garner more visibility.”
With this move, the channel attempts to enhance the authentic regional flavour through locally shot programs, derived from local insights such as establishing self-identity and preserving local culture.
Apart from the popular shows, there are a number of new shows in the pipeline this year namely Makar Sankranti, Rasoi Ki Rani, BIG Memsaab Season 7, Mele Ka BIG Star, Shaurya Samman, Ganga Bhojpuri Cine Awards amongst others.
BIG Ganga is distributed across all cable operators in Bihar and Jharkhand such as Digicable, WWIL, Hathway, Darsh and Maurya and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.