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Big FM refreshes brand identity; unveils new logo

Big FM refreshes brand identity; unveils new logo

Author | exchange4media News Service | Monday, Aug 31,2015 7:31 PM

Big FM refreshes brand identity; unveils new logo

92.7 BIG FM has launched a new logo which is contemporary, young, optimistic and fun, both in content and design.

Speaking about the new logo,  Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “At 92.7 BIG FM, our mission is to reach, engage and enrich the lives of India's vast populace and we stand today as the largest and leading private FM Radio network with 45 stations. This logo is a step forward into a new world of excitement. We are very happy to enter this chapter and I am sure, we will set a new yardstick for success.”

Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “It has been an incredible journey for all of us at 92.7 BIG FM. We have consistently offered the best content to our listeners, associated with brands to create ongoing, far-reaching, cross-platform content driven by great entertainment and received recognition by the industry for our efforts. We continuously challenge our prowess with campaigns that are thought-provoking, entertaining and creating an impact socially. The new logo is a positive change and we are looking forward to creating yet another benchmark”.

92.7 BIG FM, with its differentiated approach has established itself as a curator of marquee shows such as Suhaana Safar with Annu Kapoor, Yaadon ka Idiot Box with Neelesh Misra, Retro Talkies with Sihi Kahi Chandru & Geetha, Carvaan-E-Ghazal with Talat Aziz, Se Shudhu Gaaner Din with Sabyasachi Chakraborty which have constantly been topping the charts. Through its wide reach across the country, 92.7 BIG FM has also created path-breaking on-ground initiatives championing various issues and causes across sectors related to the environment, education, empowerment, talent and entertainment. It’s unique properties include the BIG Green Ganesha, BIG Green Durga, Pani Bachao Life Banao, BIG Golden Voice, BIG Disha and BIG Junior RJ amongst others.

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