As the countdown to the launch of Big CBS Networks’ channels in India begins, with Big CBS Prime, Big CBS Love and Big CBS Love, the company has finalised the subscription rate card for addressable and non-addressable distribution platforms. The Big CBS channels will be distributed at a la carte rate (non-addressable) of Rs 14, Rs 11 and Rs 11 for Big CBS Prime, Big CBS Spark and Big CBS Love, respectively. Simultaneously, the channels will be distributed at a bouquet rate (non-addressable) of Rs 21.2 (Rs 9.2 for Big CBS Prime, Rs 6.0 each for Big CBS Spark and Big CBS Love). The rates for addressable/ digital platforms have been kept at 35 per cent of non-addressable rates.
The commercial rates of Big CBS channels are: Rs 50 for Big CBS Prime and Rs 30 each for Big CBS Spark and Big CBS Love.
In keeping with the TRAI norms, the distribution rates have been filed with them and duly approved. With the pricing fixed, the channels are all set to launch and offer India latest, hottest and freshest premium entertainment almost concurrent to its airing in the US.
Ashutosh, COO, Reliance Big Broadcasting, said, “Distribution is one of the most critical aspects for the success of a television channel. Visualising a potential growth in digital as well as analog platforms, there is a critical need for right pricing. Keeping in mind consumers’ need for English GEC and distributor’s needs, Big CBS channels prices are fixed at very competitive prices and we are confident it will see positive response from distributors.”