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Big CBS assigns design mandate to Steinbranding

08-October-2010
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Big CBS assigns design mandate to Steinbranding

Big CBS Networks, the joint venture between Reliance Broadcast Network Ltd and CBS Studios International, has appointed Steinbranding Design Studios to handle the design mandate for its three channels – Big CBS Prime, Big CBS Spark and Big CBS Love.

Steinbranding will be working with Big CBS on designing the individual identities, logos and promotional rushes for the three channels. Steinbranding Design Studios is an international broadcast design company that specialises in branding for television networks and broadcast promotions.

Commenting on the development, Aparnaa Pande, Business Head, Big CBS Networks Pvt Ltd, said, “Big CBS is set to offer the freshest, hottest and the latest content along with premium quality programming through each of the channels. Given the brand lineage, it is only natural that we ensure our promotional designs are sophisticated and a good match for the international standards. Steinbranding has demonstrated its creative expertise in the broadcast space, from integrated visual solutions to brand strategy and identity. With rich experience in broadcast designing, we are confident Steinbranding will be able to help Big CBS channels deliver right imagery through extremely creative and distinguished designs.”

Reliance Broadcast Network Ltd had recently announced its joint venture with CBS Studios and unveiled plans to roll out three English language entertainment channels. The Big CBS channels will bring some of the international chart toppers to India shortly after they air in the US. The three Big CBS channels will have first look in India for all available new shows, returning series and the 70,000 hour library of CBS Studios’ programming.

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