Top Story


Home >> Media - TV >> Article

Big B to host a new big prize game show

Font Size   16
Big B to host a new big prize game show

Star India is bringing Amitabh Bachchan back in October this year to host a new big-prize game show. According to soruces, Kaun Banega Crorepati might not be aired again, though it was scheduled to be re-launched in June.

The network has appointed a UK-based agency, Chatter Box, to work it out. According to sources, anything that replaced Kaun Banega Crorepati would have Amitabh Bachchan as the anchor since the superstar’s contract was for another 85 episodes. Bachchan was contracted for 390 episodes, of which he completed 305.

Chatter Box is an agency that designs and markets concepts and formats of shows. It licenses them to production houses and satellite networks if they are interested in the concepts and want to adapt them.

According to sources, it is believed that Siddharth Basu’s Synergy Communications, which provided content for Kaun Banega Crorepati when the show went on air in July 2000, would be producing the new show as well. Synergy Communications produced the adapted version of The Weakest Link — Kamzor Kadi Kaun, hosted by Neena Gupta.

Source: Business Standard


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO