Kolkata TV, the 24-hour dedicated Bengali news channel from SST Media Pvt Ltd, a part of the Kolkata-based Xenitis Group, will be officially launched on March 27. This was confirmed by the Editor of the channel, Sumon Chattopadhyay, in Kolkata on Thursday.
According to Chattopadhyay, who till recently was with STAR Ananda, “In terms of quality and equity, this channel will be at par with national level.” Kolkata TV’s news coverage will include local, national and international news with special emphasis being given to district news. Chattopadhyay will himself host the prime time news hour.
The get-up of Kolkata TV will be tailormade according to each programme, and this is being supervised by the channel’s Creative Director and noted film personality, Aparna Sen, who quit late last year as Editor of ‘Sananda’, the woman’s magazine from the ABP Group.
She will also be anchoring a show called ‘Aparna Online’, which will discuss socio-economic and cultural issues.
Responding to a question on the number of options available to the viewers in the Bengali news channel space – what with STAR Ananda and Tara Newz already up and running and the imminent launch of a new 24-hour news channel from Zee News – Chattopadhyay said, “I believe it is a game of the survival of the fittest. I welcome this challenge as it motivates us and the strive for excellence is there.”
The launch campaign for Kolkata TV is being handled by Ogilvy & Mather, Kolkata, and has been built up over the last fortnight through a series of teaser hoardings with a high degree of local connect. Essentially, it takes off on the credentials of its editorial team and seeks to project Kolkata TV as the most complete news experience in Bengali.
The channel is obviously eyeing to win its spurs in the upcoming West Bengal Assembly elections scheduled next month.