After launching Mahuaa Bhojpuri, India’s first dedicated Bhojpuri channel, Century Communication Ltd, through its associate concern Mahuaa Media Pvt Ltd, now enters West Bengal with its Bengali GEC Mahuaa Bangla. The channel will air an array of programmes across a range of entertainment genres like comedy, drama, action and thriller.
Announcing the launch in Kolkata, Aradhana Tewari, Operations Director, Mahuaa Media, said, “With the language and cultural sync between Bhojpuri and Bengali, entering Bengal was the obvious next step to expand the horizon. Bengal has produced many great leaders and Mahuaa Bangla will work towards reviving the traditions, teachings and values to the viewers along with providing them wholesome family entertainment.”
Tapas Kumar Bhattasaly, COO, Mahuaa Media, added here, “Mahuaa Bangla aims to adopt a comprehensive 360 degree approach with complete involvement of the viewers to create recall value and touch the heart of Bengal through the revival of its rich heritage and glory. In Mahuaa Bangla we say ‘Jomiye Din Sharadin’.”
As part of its programming strategy, Mahuaa Bangla has commissioned Endemol India Pvt Ltd to produce, what it calls, the biggest football reality show on Indian television, called ‘The Match’. The show will look for 11 talented football players in the 16-19 age group from across India and train them to play one single match under the guidance of famed Indian and international football legends like Romario and Branco from Brazil and Subhash Bhowmick from India. This challenger team will play against a well-known football club.
Mahuaa Bangla also aims to revive the various facets of Bangla culture through a series of numerous profiles, besides reserving a lot of time for chat shows with youngsters revolving around the problems faced by the teens of today.
Mahuaa Media Pvt Ltd, an associate concern of Century Communication Ltd and promoted by media baron Prabodh Kumar Tewari, Chairman & Managing Director, was incorporated in 2005. Century Communication Ltd was incorporated on May 3, 1995, by Prabodh Kumar Tewari and Anand Tewari with a diversified growth model with interlinked yet distinct businesses. The group has a staff strength of over 2,000 people working in offices situated in Delhi, Noida, Chennai, Mumbai and London.