The advent of digitisation has given hopes to several broadcasters in respect to subscription revenues. But at the same time, it looks like associations, partnerships and alliances will undergo a serious re-thinking as broadcasters opt to be a part of a bigger clout in the industry.
Recently, there were reports of Times Television Network associating with Multi-Screen Media Discovery, also known TheOneAlliance. But one needs to remember that Bennett Coleman & Co. Ltd had entered into a joint venture with Yogesh Radhakrishnan to form Media Networks & Distribution (India) Ltd. (MNDIL), an independent TV content distribution platform, in January 2011.
However, now as per industry sources, things have taken a legal course due to a breach of contract. When contacted Yogesh Radhakrishnan, he did confirm about this development but refused to comment anything further. As per the same source, the hearing is on February 11, 2013. exchange4media also contacted Ravi Dhariwal, CEO, BCCL who refused to comment.
The buzz about troubles between Yogesh Radhakrishnan and BCCL has been doing the rounds for several months now. Industry experts believe that the latest move by Times Television Network to associate with MSMD is only to gain more bargaining muscle and be a part of larger distribution network in the country.