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BCCI: Zee likely to name partner today

09-September-2004
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BCCI: Zee likely to name partner today

Zee Telefilms is expected to announce its production partner on Thursday, for broadcasting cricket matches to be played in India between October 2004 and 2008. Zee was scheduled to have a late night meeting on Wednesday to take a decision on its production partner, according to a company spokesperson.

Production house Nimbus was understood to be pitching for the production of BCCI matches for Zee. Others in the race included WorldTel, TWI, Trademark, Sunset & Vine and ESC. Dubai-based sport channel Ten Sports has also been named in this context. Meanwhile, Turner International also expressed interest in sharing its expertise with Zee for launching a sport channel.

The Board of Control for Cricket in India (BCCI) decided to award the four-year telecast rights to Zee on Sunday. Since then, Zee has been in talks with production companies.

According to Nimbus chairman Harish Thawani, “we’ll certainly pitch for it,” referring to production of BCCI matches over a period of four years. He clarified that it would not be a tieup, but a “customer-vendor relationship”, if the agreement materialises. Nimbus has the requisite credentials for the job, Mr Thawani added.

Zee emerged the highest bidder for broadcasting the four-year series.

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