Top Story

e4m_logo.png

Home >> Media - TV >> Article

BCCI: Zee likely to name partner today

09-September-2004
Font Size   16
Share
BCCI: Zee likely to name partner today

Zee Telefilms is expected to announce its production partner on Thursday, for broadcasting cricket matches to be played in India between October 2004 and 2008. Zee was scheduled to have a late night meeting on Wednesday to take a decision on its production partner, according to a company spokesperson.

Production house Nimbus was understood to be pitching for the production of BCCI matches for Zee. Others in the race included WorldTel, TWI, Trademark, Sunset & Vine and ESC. Dubai-based sport channel Ten Sports has also been named in this context. Meanwhile, Turner International also expressed interest in sharing its expertise with Zee for launching a sport channel.

The Board of Control for Cricket in India (BCCI) decided to award the four-year telecast rights to Zee on Sunday. Since then, Zee has been in talks with production companies.

According to Nimbus chairman Harish Thawani, “we’ll certainly pitch for it,” referring to production of BCCI matches over a period of four years. He clarified that it would not be a tieup, but a “customer-vendor relationship”, if the agreement materialises. Nimbus has the requisite credentials for the job, Mr Thawani added.

Zee emerged the highest bidder for broadcasting the four-year series.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CEO, South Asia, GroupM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education