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BCCI issues guidelines, licence for providing news clips of India-England cricket series

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BCCI issues guidelines, licence for providing news clips of India-England cricket series

The Board of Control for Cricket in India (BCCI) has announced that it will make available limited news clips of coverage for each day’ play of the India-England series.

BCCI or its syndication agency or its appointed producer will make available limited news clips of coverage of each day’s play to news channels and free-to-air terrestrial TV channels in India, which broadcast regularly scheduled news bulletins or permitted news clip broadcasters subject to certain terms and conditions.

According to the first condition, BCCI will make available via its production partner, Nimbus Sport International, a limited package of clips of each day’s play not earlier than a one-hour delay from the start of the live feed showing audio visual clips from the game, but not earlier than 60 minutes prior to the clip going live on air. Delivery will be by way of output at the venue or by uplink of the news feed.

The second condition states that permitted news clip broadcasters shall have the right, subject to the terms and conditions hereof, to transmit by means of television diffusion only a permitted news clip package, which is up to six times, solely during the permitted period in regularly scheduled news bulletins only.

Permitted news clip broadcasters will have to agree not to show more than six permitted news clip packages during any permitted period and ensure that at least one hour elapses between each transmission of a permitted news clip package.

The fourth condition is that the permitted news clip broadcasters will have to insert a graphic credit overlaying all transmissions of permitted news clip packages as follows, “Pictures Courtesy of BCCI” and display the BCCI logo on all feeds. All rights will be vested with the BCCI for such footage.

No other rights to use footage of events in any manner are granted to permitted news clip broadcasters. This means broadcasters cannot transmit or exhibit any other footage of the events by any means, including without limitation by re-transmitting or using the broadcasts or transmissions of BCCI’s or global media partners’ other broadcast / media licensees.

The sixth and final condition states that the permitted news clip broadcasters shall pay to the production partner a technical fee for the delivery of the news feed without deduction set off or withholding at the appropriate rate set out in the production partner’s rate card as issued from time to time. If the news clip broadcaster wishes to access or use more clips then BCCI will come out with a rate card in a few days, and BCCI at its sole discretion may allow such broadcaster to use the same on terms and conditions and rates stipulated in the contract to be entered into with that broadcaster.

As a last term in the official communiqué, BCCI said that all the payments will have to be made within seven days of invoice, failure of which will result in license / access to news feed being revoked.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.