Top Story

e4m_logo.png

Home >> Media - TV >> Article

BCCI defers final decision on bidders till September

18-August-2004
Font Size   16
Share
BCCI defers final decision on bidders till September

It is all about the established brand versus the challenger so far as telecast rights for showing cricket on the boob tube. The spat continues with two media biggies pulling out all stops to bag the television broadcasting rights for all international cricket matches played on Indian soil over the next four years. Specialist sports telecaster ESPN-STAR Sports and the cash-rich new contender Zee Telefilms, the two heavyweight contenders, got a fresh lease of life with the Board of Control for Cricket in India failing to take a final decision on Tuesday.

In a meeting of BCCI members, held in Kolkata on Tuesday, the cricket body has decided to take some more time to choose the winning channel. “We need lot more clarifications – specially on the technical issues, and we cannot take a decision unless we are sure,” said BCCI President Jagmohan Dalmia.

BCCI has decided to hold another meeting in September after Dalmia returns from his forthcoming visit to the Netherlands beginning Friday. The Board would fix the date and venue for the final meeting only after Dalmia’s return. “We are looking forward to an early settlement,” Dalmia told exchange4media.

Tuesday’s meeting discussed at length various aspects of the audit report, evaluated by PriceWaterhouseCoopers. In this multi-million-dollar battle, Zee has lined up $ 260 million against ESPN-STAR’s bid of $ 230 million. In fact, Zee has made a further commitment of Rs 95 crore to develop domestic cricket in India in tie-up with the Cricket Board. The top two bidders are distantly followed by Prasar Bharti’s $ 150 million, Sony Entertainment’s $ 132 million and TEN Sports’ $ 115 million.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education