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BCCI announces open tender process for IPL TV rights

19-September-2016
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BCCI announces open tender process for IPL TV rights

The Board of Control for Cricket in India (BCCI) has announced an open tender process for the broadcast rights of the Indian Premier League (IPL). The move comes at the back of Lodha Committee's recommendation, which has to be adhered to as per the Supreme Court directive, for transparency in the system.

"We are happy to announce the tender process for IPL Global Media Rights (TV and Digital)," Anurag Thakur, the BCCI president, said in a press conference in New Delhi.

Sony Pictures Network India (SPNI) currently holds the rights of broadcast, which is set to expire at the end of the 10th season of the IPL, in 2017.

In 2008, the Singapore-based World Sports Group bagged the IPL television rights for a ten-year period with a $918 million bid. It simultaneously signed a deal with Multi Screen Media Pvt. Ltd. (MSM) that Sony would be the official broadcaster. The contract was recast before IPL 2009, with MSM agreeing to pay $1.63 billion for nine years. 

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.