Top Story


Home >> Media - TV >> Article

B'casters reject Parliamentary panel report on paid news

Font Size   16
B'casters reject Parliamentary panel report on paid news

Broadcasters have raised their voice against the Parliamentary Committee’s report, making a case for controlling both print and electronic media. The panel has said that the control will be done on the basis of a statutory regulator, which will be formed to keep a tab on paid news, content violation and so on. As is known, the Parliamentary Committee has been investigating the issue of paid news since December 2010.

Broadcasters, on the other hand, affirm that self regulation is the best way to deal with this issue. Talking to exchange4media, Anil Mehra, Vice Chairman, TV Today Network said, “We feel that what we do is under the freedom of speech provided by our Constitution. There are enough industry bodies functioning effectively and in a very transparent manner. I don’t think there is any need for government regulation.”

According to Mehra, the Government should be the felicitator, while media should be the self regulator. “Our own body is very mature and active enough,” he insisted.

The Parliamentary Committee has raised concern that media has been not active over the nuisance of paid news. The report also criticises the Ministry of Information and Broadcasting for not taking vital steps to curb paid news.

Agreeing with TV Today’s Menra, Man Jit Singh, CEO, MSM and President, Indian Broadcasting Foundation (IBF) stressed, “We believe self regulation is the best way for broadcasters and has worked very well under Justice Shah. We have resolved all the cases that came under BCCC verdict. Our system is working very well.”

Meanwhile, Rohit Bansal, Advisor, Zee News and CEO and Co-Founder of Hammurabi & Solomon Consulting said, “Our attention has been drawn to a report on paid media by the Standing Committee on Information and Technology. The averments made on Zee News are exparte and are being taken up suitably.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign