BBC World to start series on Bollywood industry from July 3

BBC World to start series on Bollywood industry from July 3

Author | exchange4media News Service | Friday, Jul 01,2005 7:32 AM

BBC World to start series on Bollywood industry from July 3

It’s time to analyse the Indian film industry, BBC World has taken the initiative to do so by coming up with a brand new series called India Business Report: Bollywood Inc. Produced by UTV, the eight-episode series will kick off from July 3 at 11 am.

Through this series, the channel would bring out the different facets of the Hindi film industry. So, now the viewers who want to know every aspect of the Indian film industry will get an opportunity to savor all this every Sundays on BBC World.

Starting this weekend, the series will give an overview of Bollywood by conversing with ace filmmakers like Shyam Benegal, Suresh Chabaria and Manmohan Shetty.

The film industry produces more than 800 feature films every year in almost a dozen languages. Anindya Roychowdhury, an analyst at KPMG, said, “Indian film industry revenues are around $1.3 billion and Bollywood is only 40 per cent of that, which is around $600-700 million. But in reality it’s Bollywood, which actually controls the psyche, has a large influence on every Indian psyche.”

The report will highlight the various modes of financing a movie and other factors like distribution pattern, in-film branding, the use of new age technology, international marketing and overseas sales will be dwelt upon in the subsequent weeks.

Besides, the viewers will also get the chance to come face to face with Bollywood’s new age directors. The programme will also showcase the evolution of an actor into a superstar. Not only this the viewers will also get to know about the brand building exercise behind some of the greatest blockbusters.

The series will culminate by exploring the challenges faced in marketing a movie and the concept of integrated selling using multiple media vehicles.

Tags: e4m

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