Top Story


Home >> Media - TV >> Article

BBC World to start series on Bollywood industry from July 3

Font Size   16
BBC World to start series on Bollywood industry from July 3

It’s time to analyse the Indian film industry, BBC World has taken the initiative to do so by coming up with a brand new series called India Business Report: Bollywood Inc. Produced by UTV, the eight-episode series will kick off from July 3 at 11 am.

Through this series, the channel would bring out the different facets of the Hindi film industry. So, now the viewers who want to know every aspect of the Indian film industry will get an opportunity to savor all this every Sundays on BBC World.

Starting this weekend, the series will give an overview of Bollywood by conversing with ace filmmakers like Shyam Benegal, Suresh Chabaria and Manmohan Shetty.

The film industry produces more than 800 feature films every year in almost a dozen languages. Anindya Roychowdhury, an analyst at KPMG, said, “Indian film industry revenues are around $1.3 billion and Bollywood is only 40 per cent of that, which is around $600-700 million. But in reality it’s Bollywood, which actually controls the psyche, has a large influence on every Indian psyche.”

The report will highlight the various modes of financing a movie and other factors like distribution pattern, in-film branding, the use of new age technology, international marketing and overseas sales will be dwelt upon in the subsequent weeks.

Besides, the viewers will also get the chance to come face to face with Bollywood’s new age directors. The programme will also showcase the evolution of an actor into a superstar. Not only this the viewers will also get to know about the brand building exercise behind some of the greatest blockbusters.

The series will culminate by exploring the challenges faced in marketing a movie and the concept of integrated selling using multiple media vehicles.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign