BBC World will be reviewing its creative and media agency relationships in India, confirmed Seema Kotecha, Head-Marketing, BBC World. The review is scheduled to take place in August this year.
When contacted, Kotecha said, “'BBC World will be reviewing its creative and media agency relationships in India in the next couple of months. This review is a standard business practice and the initiative, conducted regularly and openly with our existing partners, enables us to ensure that we have the right level of support within the Indian market for our business.”
“We are currently drawing together a shortlist of participant agencies,” Kotecha said, adding, “India is a key market for the channel and we are looking at it seriously.”
Recently, the channel launched the global brand campaign, ‘Putting News First’, reaffirming the channel’s commitment to audiences. Euro RSCG and The Media Edge were the agencies which were involved in handling the Indian launch of the campaign.
“Going forward, we will be working with the selected agencies to build on our positioning through a creative and effective communication strategy for this competitive market,” she said.