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BBC World to be official broadcaster of Travel and Tourism Summit

BBC World to be official broadcaster of Travel and Tourism Summit

Author | exchange4media News Service | Wednesday, Feb 16,2005 7:21 AM

BBC World to be official broadcaster of Travel and Tourism Summit

BBC World, the BBC's 24-hour news and information channel, will be the official broadcast partner of the Global Travel and Tourism Summit 2005 for the second consecutive year. The event will be held in New Delhi for the first time from April 8 - 10.

BBC World will have prominent branding opportunities at the summit, including three discussion panels moderated by BBC World main presenter Nik Gowing. Two short promotional films were commissioned from BBC World's Global Creative Solutions team to advertise the summit on the channel. Throughout the entire event, delegates will be able to watch BBC World via a live feed into the conference. Reporting teams from BBC World's travel news programme Fasttrack and daily financial programme World Business Report will also be present at the summit.

Jonathan Howlett, Director of Airtime Sales at BBC World, says: "With travel and tourism playing such a vital role in today's international economy, this summit is a hugely significant industry event, bringing together representatives of the world's leading travel organisations. BBC World's commitment to this sector is reflected in the extensive coverage we offer through our news and travel programming, and therefore we are very pleased to be associated with the summit once again."

The 5th Global Travel & Tourism Summit is organised by the World Travel & Tourism Council (WTTC). It aims to raise awareness of the full economic impact of this leading industry and discuss issues and challenges facing the sector.

Jean-Claude Baumgarten, WTTC President, adds: "We're delighted to have BBC World as our official broadcast partner. WTTC is confident that this extended partnership will once again help raise the awareness of the summit as well as the travel and tourism industry's potential for social and economic good."

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