BBC World has signed a new deal with the Ministry of Tourism to showcase its Incredible India campaign. The commercials will be on air till March 2007. Ashok Creatives has done the work for the international Incredible India campaign.
The deal encompasses a high frequency spot campaign across Europe, Asia Pacific, North America, Australia, South Asia and the Middle East. The commercials are also being shown on US Airways and United Airlines.
As part of the brief, the tourism ministry also asked BBC World to think of ways to portray India as a health tourism and MICE destination, while also celebrating its 2,000-year old tradition of wellness through Ayurveda.
The channel’s client solutions team produced three unique commercials which highlighted the different sectors and raised the profile of India as a country with world class health care services and state-of-the-art modern conference facilities. These commercials are also airing on BBC World across Europe, Asia Pacific, North America, South Africa and the Middle East.
Global Incredible India campaign: Ashok Creatives bags media; Media Mindscapes bags outdoors; account size Rs 75 cr