Top Story


Home >> Media - TV >> Article

BBC World Service Trust co produces ‘Jasoos Vijay’ with DD

Font Size   16
BBC World Service Trust co produces ‘Jasoos Vijay’ with DD

BBC World Service Trust has got together with Doordarshan and the National Aids Control Organisation to bring the second series of Jasoos Vijay. The interactive thriller has returned on DD 1 with more action, drama and interactivity in its prime band of 9:00 p.m.

Jasoos Vijay is India’s first interactive detective drama series. The first series was dubbed in three languages, Tamil, Telugu and Malayalam. Two additional languages, Kannada and Bangla have now been added.

The show was conceived specifically as a vehicle for communicating information and awareness of HIV/AIDS. Nonetheless, it also addresses a broad range of issues of concern to rural audiences in an interactive drama format. Actor Adil Khandkar, who is closely associated with the series, remarks, “The show addresses problems at large and given its interactivity, it is one of a kind world-wide. The second series is more interactive. Om Puri goes to villages this time, asking people if they know the killer, what was otherwise done by calling in entries and talking to them about how much they understand the problem of AIDS, child abuse and woman empowerment.”

As per Khandkar, the show is sleeker now and there are more efforts in the storyline and production. Says he, “The programme looks better too. It makes sense to have the programme on DD. The masses are available on the channel. But I think that the urban people should also watch it.” Issues covered in the series include “quack” doctors, superstition, gender inequality and crimes against women (domestic violence, rape, and the practice of dowry).

Viewers can join Jasoos Vijay on his hunt for the apradhi – the guilty party. In each episode, the resident actor Om Puri invites people to write to him and urges them to attempt to nail the culprit before Jasoos Vijay does. There are prizes for the correct entries and for some lucky detectives, there is a chance to appear on the show with Om Puri and catch the culprit or culprits.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...