BBC World Service has appointed Vineeta Dwivedi as India Business Development Manager. Dwivedi, who will be based in Delhi, will be in charge of the broadcaster’s multi-media distribution and business development activities in India.
Dwivedi will be responsible for developing the distribution of BBC World Service output in India across a range of platforms, including FM, broadband, DTH channel distribution system, mobile phones, satellite radio and TV. She will also manage FM partnerships following on the recent BBC partnership with the Mid-Day Group and the Radio One network.
Dwivedi had joined BBC World Service in 2001 and worked in a range of editorial and production roles before getting involved with the growing business development team in 2005. Prior to joining the BBC, she was with the Press Trust of India.
Commenting on her appointment, Michel Lobelle, Head of Business Development for the Asia/Pacific Region, said, “The BBC intends to be at the heart of the current radio renaissance in India. It’s a very exciting time indeed, and we aim to further expand our presence across key platforms in India. Vineeta will play a crucial role in this expansion.”