BBC’s 24-hour international news and information channel is now available on Tata Sky, the satellite television service from the Tata Group and STAR.
Gerry Ritchie, Regional Director of Distribution and Business Development, Europe, Middle-East and South Asia for BBC World, said, “We are very excited about our new association with Tata Sky. At a time, when India is witnessing rapid growth and change in the television and entertainment industry, Tata Sky provides us with an ideal platform to reach our target viewer with an interest in international news and events. This new agreement with Tata Sky will introduce BBC World to new viewers and increase the channel’s audience reach.”
Vikram Kaushik, Managing Director and CEO, Tata Sky Ltd, said, “It is our endeavour to provide Indian viewers with a world-class satellite television service, offering the best in home entertainment. Since the launch of our service in August, we have continuously expanded our offering to include India’s most popular television channels and a host of exciting, interactive services. The availability of BBC World on our platform reiterates our commitment to provide our subscribers with access to top-of-the-line content, in this case, the best of international news.”