BBC World, BBC’s 24-hour international news and information channel, which had declared last June that it was changing its business strategy from a free-to-air model to a subscription based model, has launched on the Dish TV DTH platform. The channel had left the Prasar Bharati’s free-to-air DTH platform, DD Direct Plus, after going paid.
The channel claimed that it already reached around 15 million homes across India via cable TV and through this new deal it would reach another 1.5 million subscribers.
“India is a fast-growing market for multi-channel television and is a key market for BBC World. We are delighted to be part of this Dish TV offer as it brings BBC World to a new and dynamic audience,” said Amit Upadhyay, Head of Distribution and Business Development for BBC World, South Asia. “The channel is highly regarded in India and has a loyal following. We are pleased to be providing new viewers with our award-winning journalism and news reporting,” he added.
“In the last year and a half, Dish TV has emerged as one of the fastest growing digital platforms in the country. Our association with BCC World is in line with our commitment to provide the best of news and information programming available, in India or abroad, to our subscribers. We are sure that Dish TV subscribers would be happy to access BCC World in India,” said Jawahar Goel, Business Head, Dish TV.
BBC World is available in more than 200 countries and territories worldwide and has a weekly audience of around 65 million.
BBC to enter paid mode, may join hands with local partner for an India-centric channel