According to the AC Nielsen ORG MARG Decision Makers Survey (DMS 4), BBC World is the most watched channel among decision-makers in India, reaching 48% each week. This is higher than Aaj Tak (46%), NDTV 24x7 (45%) and CNBC (40%).
BBC World was first named the most popular channel in this study in 1997. In 2000, BBC World remained on top. Now, for the third time in a row, BBC World has been listed as number one, showing that despite the launch of other news services, the channel has retained its advantage among corporate decision-makers.
DMS 4 spans a base of corporate decision-makers – General Managers and above – from 500 private sector companies registered in India, the 100 largest public sector firms and 100 representatives from the financial sector. The survey also shows that news and news-based programmes enjoy the highest viewership among this group, with 97% tuning in and 59% watching current affairs programmes.
“The findings of DMS 4 are extremely encouraging. These vitally significant people are shaping India's future and prosperity, yet are not covered by any other survey. We are delighted to have independent confirmation of their support for the channel,” says Dezma DeMelo, Research Manager, BBC World.