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BBC World news-on-demand broadband service attracts 5 major advertisers

BBC World news-on-demand broadband service attracts 5 major advertisers

Author | exchange4media Mumbai Bureau | Tuesday, Sep 25,2007 9:09 AM

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BBC World news-on-demand broadband service attracts 5 major advertisers

Audiences from outside the UK now have, for the first time, access to broadband news-on-demand service from BBC World, the BBC’s international news channel. Everyday, around 30 broadband-quality international news clips and hourly one-minute world news summaries can be watched by clicking on the ‘watch’ icon on www.bbcnews.com.

Since BBC World is funded by advertising and subscription revenue, the cost of the news on-demand service upgrade, and on-going delivery, is being funded by pre-roll and banner advertising around the broadband news clips. The first five companies to run advertising campaigns are British Airways, Citibank, Delta Airways, Emirates and Nokia.

BBC World is watched by 76 million viewers every week, the biggest viewership of any BBC television channel. The BBC’s website attracts around 50 million users excluding the UK per month, with around 24 million visiting the news pages -- 50 per cent from the US, 30 per cent from Europe and 20 per cent from Asia. The channel’s content is also available globally on mobile phones and via third-party websites such as YouTube, Yahoo! and RealNetworks.

Sian Kevill, Editorial Director, BBC World, said, “Our news clips have been available in broadband on third-party commercial websites for some time, so it makes sense for us to upgrade our service so audiences can enjoy the same broadband quality clips on our own site. The broadband news clip service is part of our digital strategy to attract new audiences and encourage them to sample the fantastic news content available from BBC World.”

Audiences from outside the UK wishing to view news clips without ads will still be able to access the narrowband service, which will continue to be available without advertising.

Tags: e4m

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