Top Story


Home >> Media - TV >> Article

BBC World launches seven-part business series

Font Size   16
BBC World launches seven-part business series

The top brass from India’s largest business houses are going ‘Back to the Floor’ in a new seven-part series on BBC World’s ‘India Business Report’. During this series, the "bosses'' will interact with their employees and confront the challenges faced by them.

The first of the seven programmes features Mukesh Ambani, Chairman and Managing Director, Reliance Industries, who takes on the role of an ordinary shop floor worker for a day! From collecting oil samples and noting temperature readings, to handling crises as a radio officer at the Port Operations Control room, Ambani ‘goes back to the floor.’ In another episode, Nandan Nilekani, Infosys experiences the pressure facing the staff, as he becomes a project manager for three days. The series also follows Dr. Pratap Reddy, Founder and Chairman, Apollo Hospitals whose stint as an intern doctor takes in many emergencies and complicated operations.

What is the USP of the seven-part series? Comments Narendhra Morar, Commissioning Editor, BBC World, “This is a unique series that will be absolutely fascinating for our viewers in India. The business leaders featured in these programmes learn many tough lessons about the reality of life on the shop floor, with cameras capturing every moment of the trials and tribulations they encounter while going ‘back to the floor’.”

And how do the “head honchos” feel about going back to the floor? “I’ve been going through a unique experience for the last three days. I’ve had the opportunity to see things as a new recruit and my experiences make me realize there is ample room for improvement,” says Nandan Nilekani, CEO, Infosys.

‘Back to the Floor’ will be broadcast on BBC World every Sunday at 1100 IST. Samsung Mobile Phones will sponsor ‘India Business Report’ for 13 weeks starting January ‘04.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.