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BBC World launches seven-part business series

BBC World launches seven-part business series

Author | exchange4media News Service | Saturday, Jan 10,2004 7:33 AM

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BBC World launches seven-part business series

The top brass from India’s largest business houses are going ‘Back to the Floor’ in a new seven-part series on BBC World’s ‘India Business Report’. During this series, the "bosses'' will interact with their employees and confront the challenges faced by them.

The first of the seven programmes features Mukesh Ambani, Chairman and Managing Director, Reliance Industries, who takes on the role of an ordinary shop floor worker for a day! From collecting oil samples and noting temperature readings, to handling crises as a radio officer at the Port Operations Control room, Ambani ‘goes back to the floor.’ In another episode, Nandan Nilekani, Infosys experiences the pressure facing the staff, as he becomes a project manager for three days. The series also follows Dr. Pratap Reddy, Founder and Chairman, Apollo Hospitals whose stint as an intern doctor takes in many emergencies and complicated operations.

What is the USP of the seven-part series? Comments Narendhra Morar, Commissioning Editor, BBC World, “This is a unique series that will be absolutely fascinating for our viewers in India. The business leaders featured in these programmes learn many tough lessons about the reality of life on the shop floor, with cameras capturing every moment of the trials and tribulations they encounter while going ‘back to the floor’.”

And how do the “head honchos” feel about going back to the floor? “I’ve been going through a unique experience for the last three days. I’ve had the opportunity to see things as a new recruit and my experiences make me realize there is ample room for improvement,” says Nandan Nilekani, CEO, Infosys.

‘Back to the Floor’ will be broadcast on BBC World every Sunday at 1100 IST. Samsung Mobile Phones will sponsor ‘India Business Report’ for 13 weeks starting January ‘04.

Tags: e4m

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