Top Story

e4m_logo.png

Home >> Media - TV >> Article

BBC World kicks off new series ‘Visionaries’

23-May-2007
Font Size   16
Share
BBC World kicks off new series ‘Visionaries’

BBC World has tied up with Credit Suisse, the banking sector company, to fund a new series on the channel, which explores some of history’s greatest visionaries. The interactive series ‘Visionaries’ will launch on the channel on May 26 with a special introductory programme, with the remaining part commencing from September 1.

The 24-hour international channel’s sponsorship package with Credit Suisse includes on-air and online advertising around the series, thus exposure to the 65 million weekly viewers globally.

The series will pit luminaries from the world of arts, music, literature, science and architecture against each other, and encourage viewers to vote online for people whom they find inspirational.

Presented by Mishal Husain, the series focusses on icons like Mozart and Madonna, and architects like Christopher Wren and Norman Foster. Each iconic figure presented on the channel will have an ‘advocate’, who will represent the particular visionary. These advocates will convince viewers about how the icon they represent has had the most impact in the field. Viewers will be able vote for their favourite ‘Visionary’ online on www.visionariesdebate.com.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.