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BBC World kicks off new series ‘Visionaries’

BBC World kicks off new series ‘Visionaries’

Author | exchange4media Mumbai Bureau | Wednesday, May 23,2007 9:12 AM

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BBC World kicks off new series ‘Visionaries’

BBC World has tied up with Credit Suisse, the banking sector company, to fund a new series on the channel, which explores some of history’s greatest visionaries. The interactive series ‘Visionaries’ will launch on the channel on May 26 with a special introductory programme, with the remaining part commencing from September 1.

The 24-hour international channel’s sponsorship package with Credit Suisse includes on-air and online advertising around the series, thus exposure to the 65 million weekly viewers globally.

The series will pit luminaries from the world of arts, music, literature, science and architecture against each other, and encourage viewers to vote online for people whom they find inspirational.

Presented by Mishal Husain, the series focusses on icons like Mozart and Madonna, and architects like Christopher Wren and Norman Foster. Each iconic figure presented on the channel will have an ‘advocate’, who will represent the particular visionary. These advocates will convince viewers about how the icon they represent has had the most impact in the field. Viewers will be able vote for their favourite ‘Visionary’ online on www.visionariesdebate.com.

Tags: e4m

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