BBC World, BBC’s international 24-hour news and information channel is launching ‘Take Off’, a six-part series on the business of the Indian aviation industry. The show launches in India on March 6, 2007 and will be aired on the channel every Tuesday. The show will talk to industry experts on the recent developments in the sector.
Vaishali Sharma, Head - Marketing and Communication, BBC World (India) said, “The aviation industry has witnessed phenomenal growth in the last few years. We have always reported on global affairs which are of interest to audiences worldwide. With ‘Take Off’, we will showcase opportunities and achievements created by the Indian boom in the aviation sector, as well as the threats.”
The multi-media campaign for the series will kicks off from Monday, March 5, and will be executed across radio, television, online and print mediums.
The first episode gives the viewer an understanding of the growth of privatisation in the aviation industry in India, post liberalisation. It conducts a series of interviews, and discusses the growth of the economy within this sector.