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BBC World business reality programme to examine India’s thriving call centre industry

03-February-2006
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BBC World business reality programme to examine India’s thriving call centre industry

BBC World will be airing a seven-part series, titled ‘Call Centre’, which will feature exclusive behind-the-scene accounts of this growing Indian service industry. The series will be aired from February 12 onwards at 11 am with an additional appointment to view at 10 pm.

Filmed in an observational reality format, the series highlights the key issues and challenges that call centre industry professionals confront by way of chronicling the lives of two professionals – Shalini Kalra and Karthik Rangnath – working for 24/7 Customer, a Bangalore-based call centre. While Kalra is a 27-year old manager, Ranganth is a 22-year old new recruit.

The series would focus on their predicaments by way of the emotional stress they face, adapting to foreign time zones, pressure from demanding clients and the unpredictable crisis that they tackle in the wake of the recent hurricanes in the US.

Manira A Pinto, Vice-President of Miditech’s South India operations and series producer, said, “The programme has a unique approach and treatment and gives the viewer a feel of how this industry operates through the life and work of the two professionals. Produced in a docu-style, the programme is fast-paced and throws daily situations at experts like Kiran Karnik and Brinda Karat for comments and insights into the industry.”

The series, which is part of the India Business Report strand, will highlight a highly competitive industry which demands accent training for Indians who are learning to service clients from around the world.

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