Top Story


Home >> Media - TV >> Article

BBC to reposition its programme content for Indian viewers

Font Size   16
BBC to reposition its programme content for Indian viewers

BBC World is re-positioning its programme content for the Indian viewer, and has lined up a slew of initiatives. To begin with, BBC World will for the first time launch a documentary series on cricket called 'Beyond the Boundary.'

The ten-part series will be launched in association with the India office of Transworld International (TWI), which will produce the series.

According to sources, the series will take a look at the glorious moments of Indian cricket from the 1970s to the triumph at the 1983 World Cup, and its emergence as a force in the world of cricket today.

The programme would try and capture the defining moments of Indian cricket through a mix of archival footage and reflective interviews with some of the biggest names in the sport. Among the other series to be aired shortly is 'Business Bazaar,' a six-part series on unusual businesses. Topics to be covered include the hair cutting business at the Tirupati temple, Mumbai's Tiffin Dabbawallas, and HaldiRam Snacks.

The channel has also roped in famous author William Dalrymple to present a six-part series called 'Indian Journeys.' Dalrymple would cover spiritual journeys into the heart of sacred India.

BBC World will use the FM Radio as a medium for promotion. The channel has already tied up with two radio stations to promote its programmes. The initiative will also be supplemented by outdoor advertising campaigns and advertising through the print media.

Source: Business Standard


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve