Top Story

e4m_logo.png

Home >> Media - TV >> Article

BBC to reposition its programme content for Indian viewers

31-May-2002
Font Size   16
BBC to reposition its programme content for Indian viewers

BBC World is re-positioning its programme content for the Indian viewer, and has lined up a slew of initiatives. To begin with, BBC World will for the first time launch a documentary series on cricket called 'Beyond the Boundary.'

The ten-part series will be launched in association with the India office of Transworld International (TWI), which will produce the series.

According to sources, the series will take a look at the glorious moments of Indian cricket from the 1970s to the triumph at the 1983 World Cup, and its emergence as a force in the world of cricket today.

The programme would try and capture the defining moments of Indian cricket through a mix of archival footage and reflective interviews with some of the biggest names in the sport. Among the other series to be aired shortly is 'Business Bazaar,' a six-part series on unusual businesses. Topics to be covered include the hair cutting business at the Tirupati temple, Mumbai's Tiffin Dabbawallas, and HaldiRam Snacks.

The channel has also roped in famous author William Dalrymple to present a six-part series called 'Indian Journeys.' Dalrymple would cover spiritual journeys into the heart of sacred India.

BBC World will use the FM Radio as a medium for promotion. The channel has already tied up with two radio stations to promote its programmes. The initiative will also be supplemented by outdoor advertising campaigns and advertising through the print media.

Source: Business Standard

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...