Viewership ratings in news genre saw a big rise during the week with three important issues emerging i.e. Dr. APJ Abdul Kalam’s demise and funeral, the Gurdaspur Terror attack and Yakub Memon execution. BARC data (All India 1lakh+ CS4+) showed a phenomenal rise in ratings of the current week 30 (July 18 – 24, 2015) of 82% from week 26 to 29 in the news genre. The news genre gained by 127,847 (ratings in ‘000) at all India level. While from week 26 to 29 the ratings were 1314, it increased to 2387 in week 30. The reason for this rise was Dr.APJ Abdul Kalam’s funeral and Yakub Memon’s hanging.
On the other hand Hindi GEC in the HSM markets (ratings in ‘000) fell by 101,404 ratings. In the news genre the Hindi News genre too saw a large increase and the Tamil News genre gained the maximum. The Hindi News genre increased by 98% in week 30 from ratings of week 26 to 29 and increased by 107,810 (ratings ‘000). While from week 26 to 29 the Hindi news genre ratings were at 715, it increased to 1417 in week 30. The Tamil News genre rose the highest by 290% in week 30. While from week 26 – 29 the ratings were 60, in week 30 it increased to 234.
The kids genre too saw a rise in ratings during the week 30 by 9,410 (ratings ‘000) on Tuesday as schools were closed in many parts of India. The BARC data shows the audience responsiveness to the trends in viewership.