As the nation awaits the launch of a new broadcast audience measurement system, the BARC INDIA team, as part of its build-up strategy just announced its new Logo and brand visual identity.
Trying to deal with a puzzle that has been vexing our industry for decades, a puzzle that has been attempted in the past, the BARC India team has taken inspiration from a Rubik’s cube to solve the puzzle uniquely, vibrantly and transparently.
The new logo and brand visual identity, inspired from the Rubik’s Cube for solving the structural problem of moving the parts independently without the entire mechanism falling apart, now looks like an intelligent puzzle waiting to be solved!
Attempting to engage every customer with robust, intelligent, solid, comprehensive, accurate, reliable, transparent and accountable processes and possibilities, BARC INDIA’s new brand identity aims to add that extra punch of fun and challenge to all its users, associates and partners in India and across the Globe.
Partho Dasgupta, CEO of BARC INDIA said, “It’s the process of solving the puzzle which adds to the excitement and challenge of finally getting it right, which is exactly what we want our new brand identity to reflect. The idea is to enjoy every milestone in creating history while in the process of designing, commissioning, supervising and owning India’s Broadcast Audience Measurement System, which unarguably will be globally the largest and most modern system.”