Whilst the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India which will transmit back the data to its servers which will be monitored and checked. BARC is also testing the meters and homologating them for Indian conditions.
“Almost 75%+ of expenses are being incurred on technology, which is the heart of the entire system,” shared Partho Dasgupta, CEO, BARC INDIA.
More than 250 channels have already ordered for these embedders and about a half of these are already installed. BARC is testing the meters and homologating them for Indian conditions.
Dasgupta added, “We are starting to seed boxes to test our systems. This will continue for some time, since we want to test the meters under all kinds of Indian conditions in different parts of the country. We want to make sure that the data flowing is right in all respects, validated and stakeholders are satisfied before releasing them commercially.”
BARC is going to start with 20, 000 people meters initially once it’s rolled out, and then plans to gradually scale up the number by 10,000 .