Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC starts seeding data boxes for trial

07-August-2014
Font Size   16
Share
BARC starts seeding data boxes for trial

Whilst the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India which will transmit back the data to its servers which will be monitored and checked. BARC is also testing the meters and homologating them for Indian conditions.

“Almost 75%+ of expenses are being incurred on technology, which is the heart of the entire system,” shared Partho Dasgupta, CEO, BARC INDIA.

More than 250 channels have already ordered for these embedders and about a half of these are already installed. BARC is testing the meters and homologating them for Indian conditions.

Dasgupta added, “We are starting to seed boxes to test our systems. This will continue for some time, since we want to test the meters under all kinds of Indian conditions in different parts of the country. We want to make sure that the data flowing is right in all respects, validated and stakeholders are satisfied before releasing them commercially.”

BARC is going to start with 20, 000 people meters initially once it’s rolled out, and then plans to gradually scale up the number by 10,000 .
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.