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BARC slated to become single currency; Kantar and Nielsen to exit TV ratings business in India?

BARC slated to become single currency; Kantar and Nielsen to exit TV ratings business in India?

Author | Priyanka Mehra | Wednesday, Aug 26,2015 10:35 PM

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BARC slated to become single currency; Kantar and Nielsen to exit TV ratings business in India?

Amidst all the speculation of TAM and BARC coming together,  highly placed industry sources confirm that in a development this evening , TAM and BARC  will be forming a 49 -51 subsidiary Joint Venture for people meters, which is slated to supply raw data to BARC.

BARC will retain control of this JV.

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