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BARC releases universe update for 1 lakh+ CS HHs as on 1st March

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BARC releases universe update for 1 lakh+ CS HHs as on 1st March

BARC has released universe update for 1 lakh+ CS HHs as on 1st March, 2015.

BARC India Universe Update for 1Lakh+ CS HH’s as on 01st March 2015
State Town Class NCCS Universe
    B 200
    C 298
    D/E 135
  10-75L Total   903
  1-10L A 427
    B 635
    C 869
    D/E 606
  1-10L Total   2537
  Metro A 681
    B 437
    C 478
    D/E 249
  Metro Total   1845
ANDHRA PRADESH Total     5285
BIHAR 10-75L A 106
    B 61
    C 53
    D/E 24
  10-75L Total   244
  1-10L A 167
    B 166
    C 149
    D/E 106
  1-10L Total   588
BIHAR Total     832
    B 87
    C 95
    D/E 78
  10-75L Total   427
  1-10L A 74
    B 37
    C 72
    D/E 73
  1-10L Total   256
CHHATTISGARH Total     683
DELHI Metro A 2525
    B 1059
    C 902
    D/E 246
  Metro Total   4732
DELHI Total     4732
GUJRAT/DNH 10-75L A 929
    B 845
    C 691
    D/E 262
  10-75L Total   2727
  1-10L A 215
    B 364
    C 263
    D/E 188
  1-10L Total   1030
GUJRAT/DNH Total     3757
JHARKHAND 10-75L A 212
    B 142
    C 137
    D/E 142
  10-75L Total   633
  1-10L A 82
    B 60
    C 50
    D/E 52
  1-10L Total   244
JHARKHAND Total     877
    B 402
    C 460
    D/E 320
  1-10L Total   1553
  Metro A 1007
    B 476
    C 439
    D/E 414
  Metro Total   2336
KARNATAKA Total     3889
KERALA 10-75L A 1053
    B 1086
    C 1064
    D/E 329
  10-75L Total   3532
  1-10L A 309
    B 257
    C 208
    D/E 87
  1-10L Total   861
KERALA Total     4393
    B 238
    C 252
    D/E 113
  10-75L Total   1037
  1-10L A 220
    B 223
    C 225
    D/E 138
  1-10L Total   806
MADHYA PRADESH Total     1843
    B 594
    C 576
    D/E 179
  10-75L Total   2150
  1-10L A 488
    B 473
    C 494
    D/E 256
  1-10L Total   1711
  Metro A 1813
    B 1351
    C 1056
    D/E 250
  Metro Total   4470
MAHARASHTRA/GOA Total     8331
    B 217
    C 226
    D/E 121
  1-10L Total   796
ODISHA 1-10L A 257
    B 133
    C 135
    D/E 105
  1-10L Total   630
ODISHA Total     630
PB/HR/CH/HP/JK 10-75L A 399
    B 200
    C 143
    D/E 48
  10-75L Total   790
  1-10L A 976
    B 430
    C 326
    D/E 125
  1-10L Total   1857
PB/HR/CH/HP/JK Total     2647
RAJASTHAN 10-75L A 459
    B 273
    C 200
    D/E 56
  10-75L Total   988
  1-10L A 350
    B 238
    C 202
    D/E 103
  1-10L Total   893
RAJASTHAN Total     1881
    B 433
    C 429
    D/E 151
  10-75L Total   1378
  1-10L A 511
    B 737
    C 801
    D/E 347
  1-10L Total   2396
  Metro A 1006
    B 642
    C 628
    D/E 315
  Metro Total   2591
    B 383
    C 403
    D/E 205
  10-75L Total   1796
  1-10L A 833
    B 580
    C 529
    D/E 338
  1-10L Total   2280
UP/UTTARAKHAND Total     4076
    B 38
    C 42
    D/E 48
  10-75L Total   168
  1-10L A 168
    B 267
    C 410
    D/E 266
  1-10L Total   1111
  Metro A 815
    B 597
    C 824
    D/E 467
  Metro Total   2703
WEST BENGAL Total     3982
Grand Total     54999


Definition of Town/Village for reporting in the BARC India System

All UAs, towns and villages are being reported as per their Census definitions, with two exceptions - Mumbai and Delhi.
In these two cities, mofussil towns that have in reality become an extended part of the respective UAs are added to them. Hence, Mumbai and Delhi are not really UAs, but ‘Market Areas’ considering present-day reality. The reporting units defined for these cities are-

• Delhi – Delhi UA, Noida, Ghaziabad, Faridabad, Gurgaon

• Mumbai – Mumbai UA, Vasai-Virar, Panvel

The process applied for such merger of towns to create ‘Market Areas’ is mentioned below.

• Check the availability of the Urban Transport System linking the city to the mofussil town. If the connectivity of the Urban Transport System is high, consider it positively.

o E.g., there is a local train service to Vasai-Virar every 10-15 minutes, but the connectivity to Karjat (which is also a part of Mumbai MMR) is limited, and at certain timings.

• Check which edition of the city’s major newspapers across languages service that town. If the town is serviced by the city / extended edition, consider it positively.

o E.g., Gurgaon is serviced by the main edition of the major newspapers, but Meerut (which is also a part of Delhi NCR) has its own independent edition

• Check for local retail advertising on radio and city editions of newspapers. If the mofussil towns are mentioned in those local ads, this is a clear indication that such towns are considered part of the main city’s ‘Market Areas’, and hence, consider it positively

o E.g., local retail ads in Delhi Times mention the address of the store in Noida along with the ones in the city

If a mofussil town is positive on all three criteria, include it in the ‘Market Area’ of the main city.

If it is positive on the Urban Transport System and Local Retail Advertising criteria, include it in the ‘Market Area’ of the main city.

If it is negative on any one of the above two, but positive on the other two criteria, drop it for the present, but keep a watch on it for changes.

This process has been applied for Mumbai and Delhi at present. Considering the market dynamics, in case other large UAs (5 mn+ cities) need to be redefined any time in future, the same process will be followed.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.