Top Story


Home >> Media - TV >> Article

BARC Regional Ratings: Big Magic Ganga, Sun TV, Zee Marathi lead

Font Size   16
BARC Regional Ratings: Big Magic Ganga, Sun TV, Zee Marathi lead

 BARC released its ratings for the regional channels in week 20 (May 16 – 22, 2015). These are ratings of the top channels according to household data HSM NCCS 1 lakh+ Household data ratings (000’s).

In the Marathi genre, Zee Marathi was at No.1 with 40 million. It is followed by Zee Talkies with ratings of 15 million. Star Pravah is at No.3 with ratings of 10 million.

Among the Telugu channels, Gemini TV ratings were higher marginally at 46.9 million. Zee Telugu followed closely behind with ratings of 46.8 million. Maa TV came in No.3 spot with ratings of 45.3 million.

In the Bihar and Jharkhand market, Big Magic Ganga stood on top with a huge lead in the ratings as it stood at 1083.9. ETV Bihar Jharkhand came in next with ratings of 524.7. Dabangg came in next with ratings of 170.5. DD Bihar brought in ratings of 41.6.

In the Tamil Nadu market, Sun TV came in on top with ratings of 126 million. KTV came in next with ratings of 44 million and was followed by Star Vijay with 38 million.

In the Karnataka market, Colors Kannada leads with ratings of 22 million. Udaya Movies came in at No.2 with ratings of 18 million. Suvarna came in at No.3 with ratings of 16 million.

In the Kerala market, Asianet was at No.1 spot with ratings of 60 million. It was followed by Mazhavil Manorama which brought in ratings of 29 million. Surya TV came in next with 20 million. 


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...