Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Zee TV's show 'Kumkum Bhagya' continues to lead urban market

25-July-2016
Font Size   16
Share
BARC Ratings: Zee TV's show 'Kumkum Bhagya' continues to lead urban market

According to BARC Ratings for week 28 (9-15 July, 2016), Zee TV’s show ‘Kumkum Bhagya’ remained to be the most watched show second week a row in the urban markets. Star Plus’ show ‘Yeh Hai Mohabbatein’ stepped up to the second spot. Sony Entertainment Television’s ‘The Kapil Sharma Show’ took a massive leap from no.10 to no.3

Detailed Report below:

Zee TV’s show ‘Kumkum Bhagya’ remained to be the most watched show second week a row in the urban markets. But, the show fetched 7428 impressions ‘000s, less than previous week’s 7545 impressions.

Star Plus’ show ‘Yeh Hai Mohabbatein’ stepped up to the second spot in week 28. The show fetched 6760 impressions ‘000s, more than previous week’s 6518 impressions ‘000s.

Sony Entertainment Television’s ‘The Kapil Sharma Show’ took a massive leap from no.10 to no.3 in week 28 with 6168 impressions ‘000s that were 4943 impressions ‘000s in the previous week.

Colors’ show ‘Kasam’ climbed a step up to the fourth spot in week 28 with 5896 impressions ‘000s. The show had 5734 impressions in week 27.

Star Plus’ show ‘Yeh Rishta Kya Kehlata Hai’ acquired the fifth spot with 5896 impressions ‘000s in week 28. The channel had 5467 impressions ‘000s in week 27.

‘Saath Nibhana Saathiya’ which airs on Star Plus stayed at no.6 with 5835 impressions ‘000s. The show had 5693 impressions ‘000s in week 27.

Sony SAB’s ‘Taarak Mehta Ka Ooltah Chashmah’ acquired the seventh spot with 5495 impressions ‘000s. The show was at no.8 with 5382 impressions ‘000s in the previous week.

Colors’ new show ‘Kavach’ fetched 5180 impressions ‘000s and acquired the eighth spot in week 28.

Colors’ show ‘Shakti- Astitva Ke Ehsaas Ki’ garnered 5024 impressions ‘000s at stood at no.9.

Star Plus’ new dance reality show ‘Dance + Season 2’ that was at no.4 in week 27 with 5915 impressions ‘000s slipped down to the tenth spot in week 28 with 4963 impressions ‘000s.

 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...