Week 17 (April 25 – May 1, 2015), second week of the BARC ratings for Hindi GECs, shows that Zee TV has gained maximum in ratings with Star Plus and Life OK too witnessing an increase in their ratings.
The rest of the channels in the Hindi GECs universe witnessed a drop in ratings during the week. The ratings are average TVTs in 000’s All India 4+ Years ABCDE HSM markets.
According to the data sourced from BARC subscribers for Hindi GECs, Star Plus increased to 685 GVTs in week 17 from 650 million GVTs in week 16, a five per cent increase in ratings since last week.
Colors, which is at the No.2 spot saw its ratings dip marginally to 536 GVTs in week 17 from 568 GVTs in week 16. Life OK still stands at No.3 with a gain in ratings to 465 GVTs in week 17 from 443 GVTs in week 16.
Zee TV saw maximum rise in ratings as it increased to 450 GVTs in week 17 from 416 GVTs in week 16. Sab TV ratings, however, declined to 323 GVTs in week 17 from 348 GVTs in week 16.
Sony Entertainment Television (SET) too faced a decline from 288 GVTs in week 16 to 274 GVTs in week 17, along with &TV which also saw a decline from 137 GVTs in week 16 to 131 GVTs in week 17.
Sony Pal witnessed the maximum dip in ratings to 46 GVTs in week 17 from 53 GVTs in week 16. Zindagi’s ratings stayed the same at 18 GVTs from last week. Investigation Discovery declined to 3 GVTs this week from 4 GVTs in week 16.
Amid confusion regarding the release of BARC data, Partho Dasgupta, CEO, BARC India had tweeted at around 1:30 pm saying, “The week 17 BARC India data will be released for subscribers around 3pm.”
This came after the Ministry of Information and Broadcast (MIB) communication told BARC to stop publishing ratings until the agency’s registration process is completed. This could mean that the BARC’s registration with the MIB would be complete.