Top Story


Home >> Media - TV >> Article

BARC Ratings: Zee TV makes big gains, but stays put at no 4

Font Size   16
BARC Ratings: Zee TV makes big gains, but stays put at no 4

In week 17 (April 25 – May 1, 2015) of BARC ratings for Hindi GECs show that Zee TV gains the maximum rise in ratings, while Star Plus and Life OK too see their ratings increase. The rest of the channels in the Hindi GECs universe see a drop in ratings during the week. The ratings are average TVTs in 000’s All India 4+ Years ABCDE HSM markets.

According to data sourced from BARC subscribers for Hindi GECs, Star Plus increased to 685 GVTs in week 17 from 650 million GVTs in week 16. A 5% increase in ratings since last week.

Colors at No.2 spot saw its ratings dip marginally this week to 536 GVTs in week 17 from 568 GVTs in week 16.

Life OK still hangs on to No.3 spot with a gain in ratings to 465 GVTs in week 17 from 443 GVTs in week 16.

Zee TV saw its ratings gain the maximum as it increased to 450 GVTs in week 17 from 416 GVTs in week 16.

Sab TV declined to 323 GVTs in week 17 from 348 GVTs in week 16.

Sony Entertainment Television (SET) declined to 274 GVTs in week 17 from 288 GVTs in week 16.

&TV declined marginally to 131 GVTs in week 17 from 137 GVTs in week 16.

Sony Pal saw the maximum decline in ratings to 46 GVTs in week 17 from 53 GVTs in week 16.

Zindagi’s ratings stayed the same at 18 GVTs from last week.

Investigation Discovery declined to 3 GVTs this week from 4 GVTs in week 16. 

Amid confusion regarding the release of BARC data Partho Dasgupta, CEO, BARC India had tweeted at around 1:30 pm saying, “The week 17 BARC India data will be released for subscribers around 3pm”. This was post the Ministry of Information and Broadcast (MIB) communication to BARC to stop publishing ratings until the agency’s registration process is completed.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...