Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Zee TV makes big gains, but stays put at no 4

07-May-2015
Font Size   16
Share
BARC Ratings: Zee TV makes big gains, but stays put at no 4

In week 17 (April 25 – May 1, 2015) of BARC ratings for Hindi GECs show that Zee TV gains the maximum rise in ratings, while Star Plus and Life OK too see their ratings increase. The rest of the channels in the Hindi GECs universe see a drop in ratings during the week. The ratings are average TVTs in 000’s All India 4+ Years ABCDE HSM markets.

According to data sourced from BARC subscribers for Hindi GECs, Star Plus increased to 685 GVTs in week 17 from 650 million GVTs in week 16. A 5% increase in ratings since last week.

Colors at No.2 spot saw its ratings dip marginally this week to 536 GVTs in week 17 from 568 GVTs in week 16.

Life OK still hangs on to No.3 spot with a gain in ratings to 465 GVTs in week 17 from 443 GVTs in week 16.

Zee TV saw its ratings gain the maximum as it increased to 450 GVTs in week 17 from 416 GVTs in week 16.

Sab TV declined to 323 GVTs in week 17 from 348 GVTs in week 16.

Sony Entertainment Television (SET) declined to 274 GVTs in week 17 from 288 GVTs in week 16.

&TV declined marginally to 131 GVTs in week 17 from 137 GVTs in week 16.

Sony Pal saw the maximum decline in ratings to 46 GVTs in week 17 from 53 GVTs in week 16.

Zindagi’s ratings stayed the same at 18 GVTs from last week.

Investigation Discovery declined to 3 GVTs this week from 4 GVTs in week 16. 

Amid confusion regarding the release of BARC data Partho Dasgupta, CEO, BARC India had tweeted at around 1:30 pm saying, “The week 17 BARC India data will be released for subscribers around 3pm”. This was post the Ministry of Information and Broadcast (MIB) communication to BARC to stop publishing ratings until the agency’s registration process is completed.
 

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve