Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Zee Anmol's 'Jodha Akbar' outshines in rural markets in week 26

12-July-2016
Font Size   16
BARC Ratings: Zee Anmol's 'Jodha Akbar' outshines in rural markets in week 26

According to BARC Ratings for week 26 (25 June-1 July, 2016), ‘Jodha Akbar’ which airs on Zee Anmol became the most watched show in the rural market. ‘Bandini’ and ‘Kasam Hai Tujhe Aa Bhi Ja’ from the same channel stood at No.2 and No.4 respectively. Zee TV’s show ‘Kumkum Bhagya’ acquired the third spot and Zee TV’s show ‘Ek Tha Raja Ek Thi Rani’ stood at No.5.

Detailed Report below:

Zee Anmol’s show ‘Jodha Akbar’ acquired the No.1 spot in the rural market with 7117 impressions ‘000s.

Another show, ‘Bandini’, from the same channel stood at No.2 with 5668 impressions ‘000s followed by Zee TV’s ‘Kumkum Bhagya’ with 4875 impressions ‘000s.

‘Kasam Hai Tujhe Aa Bhi Jaa’ on Zee Anmol stood at No.4 with 4037 impressions ‘000s.

‘Ek  Tha Raja Ek Thi Rani’ garnered 4030 impressions and stood at No.5,  Interestingly, this show also airs on Zee TV.

Star Plus’ show ‘Saath Nibhana Saathiya’ fetched 3710 impressions ‘000s in week 26 and stood at No.6. Another show from the same channel, ‘Diya aur Baati Hum’ acquired the seventh spot with me.

Urban market’s top show ‘Yeh Hai Mohhabetin’ got the eighth spot in rural markets with 3400 impressions ‘000s.

The bottom two spots were taken by Star Plus’ ‘Saath Nibhana Saathiya’ with 3140 impressions. Star Utsav’s show ‘Gustakh Dil’ with 3121 impressions’000 was on the 10th spot.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...