The BARC ratings for the UEFA Euro 2016’s first week are here. The tournament has boosted the ratings of Sony Pictures Networks India’s sports cluster taking it up by almost five times.
Sony in partnership with ESPN is the official broadcaster for the tournament. Featuring 32 countries of the European continent, the tournament started on June 10 and continues through July 10. All the matches are telecasted on Sony Six and Sony ESPN's SD and HD channels.
The opening match France vs Romania at 12.30 am got 706 thousand ratings across four channels compared to last week when it recorded a measly 5,000 ratings. That week its ratings fluctuated between 535,000 and 1 million ratings in the time slots between 6.30pm and 2.30 am.
So far, from the ratings below the match between Czech Republic and Croatia on June 17 registered maximum viewership of 3 million impressions. It’s evident that the primetime matches (held around 9.30pm) fetched maximum ratings between 2.7 million and 3.7 million impressions. This is followed by evening matches (held at 6.20pm) which registered between 1.1 million and 3.4 million impressions. One of the important evening matches between England and Wales garnered 3.4 million impressions. Those held in the midnight recorded the lowest ratings between 398,000 and 1 million impressions which featured important matches like the one between England and Russia (786,000) and that between Belgium and Italy (715,000). In this time slot, the match between Portugal and Iceland registered the maximum rating of 1 million impressions. As the tournament progresses, there is a strong possibility of the viewership to peak up.